How The Business of Wellness brand came to life...

This project involved a deep dive into brand development. We began by creating compelling target audience personas to understand their needs and desires. From there, we translated these insights into a unique and vibrant brand identity. This included the development of a comprehensive style guide encompassing logo design, a captivating colour palette, and a distinct brand voice.

To further solidify their brand presence, we designed a range of tangible assets, including eye-catching stickers, inspiring postcards, and high-quality physical products. We also supported their digital course creation by designing engaging visuals and user-friendly interfaces.