How human-centered design transformed a functional prototype into a visually captivating and user-friendly platform that elevates the marketing experience.

Project Overview:

Inovient, a leader in AI-powered marketing solutions, sought to create a visually stunning and intuitive interface for Morpheus, their groundbreaking GenAI platform. The challenge was to transform a functional prototype into a polished and professional product that would captivate users and solidify Inovient's position as a leader in the marketing technology space.

The Challenge:

• Transforming a Functional Prototype: The initial Morpheus prototype, while functional, lacked the visual appeal and polish required to compete in the competitive marketing technology market.
• Creating a User-Friendly Experience: The interface needed to be visually engaging, intuitive, and easy to navigate for marketers of all skill levels.
• Building Brand Consistency: The design needed to align with Inovient's brand identity, creating a cohesive and professional user experience.
• Delivering a High-Quality User Interface: The interface had to be visually stunning, with high-quality graphics, and interactive elements that would enhance the user experience.

My Role:

As a Visual and UI designer, my role entailed:

• Conducting User Interface (UI) Audits: Conducted an audit of the existing prototype, identifying areas for improvement in terms of visual appeal, usability, and user experience.
• Designing a Visually Appealing Interface: Developed a new visual language for Morpheus, incorporating:
  • Modern and Elegant Aesthetics: Implemented a clean and modern design aesthetic that aligned with and built upon Inovient's brand identity.
  • High-Quality Graphics and Imagery: Incorporated high-quality graphics and icons to enhance the visual appeal and user engagement.
  • Intuitive Navigation and Interactions: Designed a user-friendly interface with intuitive navigation, clear calls-to-action, and smooth interactions.
• Developing a Comprehensive Style Guide: Created a style guide that outlined the visual language, typography, colour palette, and other design elements, ensuring consistency across the entire platform.
• Delivering Code-Ready Designs: Provided developers with highly detailed specifications and code-ready designs in Figma to facilitate easy implementation.